Campaign landing pages
For businesses running Google Ads or a promotion that deserves its own page, we design and build landing pages with one goal, a message that matches the ad, a fast load and a form that reaches your inbox. You get a page you can measure, scoped and priced in writing first.
What a landing page does
Someone clicks an ad because the headline promised something specific. The page has to keep that promise in the first few seconds, on a phone.
The headline on the page repeats the offer from the ad in the same words, so the visitor knows they are in the right place. We write the page from the ad group it serves, or from the campaign brief if the ads are not written yet. You approve the copy before it goes live.
A landing page asks for one thing: a call, a form, a booking or a download. We remove the main site navigation, keep supporting links to a minimum and repeat the single call to action as the visitor scrolls. If a campaign needs two outcomes, we usually recommend two pages.
Paid traffic arrives on phones more often than not, and a slow page wastes the click you paid for. Our landing pages are custom coded on a fast, modern stack and hosted on a global edge network, with no page builder in the way. We check phone, tablet and desktop before launch.
What is included
Each landing page is scoped in writing, so you know what is being built, what you need to supply and what you will see once the campaign runs.
The form sends to the email address or inbox you name. We test-submit it before handover and confirm with you where the submission arrived, so the first real enquiry is never the first test. If you use a CRM or a shared inbox, we connect the form to it when that is in scope.
A landing page you cannot measure is a guess. We connect analytics and conversion tracking for the form and any call button, so the ad platform can see which clicks turned into enquiries. The analytics property sits in your own account, and we agree what is tracked before the first ad runs.
Worked examples
The one goal, one form discipline shows up on our own free homepage preview page and on the client sites below.
Our free homepage preview is a landing page. It makes one offer, share your current website URL and we design a real preview of your new homepage within a few days at no cost, and it has one form.
MK Law, P.A. is a trial firm in Fort Lauderdale. Its rebuilt site gives each practice area a page of its own, written for one kind of case and ending in one contact route, which is the discipline a campaign page needs as well. If the firm ran ads for one of those areas, the campaign page would sit alongside the practice-area page rather than replace it, repeating the wording of the ad, dropping the navigation and carrying its own tracking, while the practice-area page keeps serving visitors who arrive from search.
Sena Law is a family law and dispute resolution practice in British Columbia, founded by Kelsey Beazer and Samantha Simpson. Its site at senalaw.ca states each service plainly on a page of its own and leads to a single contact route, with lawyer profiles and a 58-second promo film supporting them. A campaign page for one of those services would carry the same offer with the menu taken away.
Pricing and process
We quote after a short discovery so the price reflects the actual scope. Strohl.dev is based in Vancouver, Canada, and works with clients across Canada and the United States, remotely.
A standalone landing page is quoted in writing once we know the offer, the traffic source, the form destination and what needs tracking. Where the page is part of a larger site build, the whole project is priced together. We quote projects in USD after we agree the scope. The fixed price is agreed in writing, half to begin and half at launch.
Campaign landing pages and ads management are scoped separately from a website project. You can start with the page alone and add ads management later, or bring your own ads team and give them a page that matches their copy. Larger rebuilds start with paid discovery. You know the price and deliverables before work begins.
We start with the campaign: who the ad is for, what it promises and what a conversion is. A short written scope sets deliverables, price and review milestones. You review a working link on your own phone, then we check screen sizes, test the form and verify tracking before launch. Ongoing edits are covered by care plans from USD $99 a month, and the page stays yours.
Fair questions
They can, and many campaigns do, but a homepage serves everyone and asks the visitor to choose. A landing page repeats the specific offer from the ad and asks for one thing, which gives the clicks you paid for a clearer path to an enquiry. If your budget is small, we will tell you when the homepage is enough.
Often, yes. If your current site can host a page without the main navigation and we can connect the form and tracking properly, we build it there. If the platform is slow or hard to change, we host the page on your domain on our stack instead, on a path or subdomain you approve, so it still belongs to you.
Ads management is a separate scope from the landing page, so you can take one without the other. When we manage the ads, we write the ads and the page from the same brief and agree the conversion tracking before the first ad runs. If you already have an ads team, we give them a page that matches their copy.
You do. The page sits on your domain, in your name, and the analytics and ads accounts are yours with your own logins. If you leave at any point, the page, the copy, the film and the data stay with you. Ongoing edits are available on a care plan, but ownership never depends on staying with us.
Next step
Tell us about the offer and where the traffic is coming from, and we reply within one business day with the next step.
Start a projectBased in Vancouver, working with clients across Canada and the United States. We reply within one business day.
